Product

Product | Studio Paintings series
painting of people leaving Ikea store by escalator

Gerard Boersma
acrylic on panel (masonite)
60 x 45 cm | 23.6 x 17.7 in
2010

I am deeply fascinated by the visual landscape of modern consumer culture and how we interact with the everyday commercial environments that surround us. This painting, The Product, captures people descending an escalator while leaving an Ikea store with all their purchases.

For me, there is a fascinating tension in seeing complete strangers packed so tightly into each other's personal space—standing physically inches apart, yet mentally miles apart with no communication whatsoever.

The escalator almost acts as a conveyor belt to systematically remove people from the store. It makes me wonder who the real product is. The painting serves as a sharp visual mirror to our contemporary consumer habits, while quietly inviting us to look a little deeper at the ordinary, modern world around us.

Artwork Specifications & Inquiries

The Product (2010) is an original 100% handmade painting and part of my ongoing Studio Paintings series. It is meticulously created with acrylic on a 60 x 45 cm panel.

The painting comes signed on the front and reverse and it is accompanied by my official studio label alongside a hand-signed Certificate of Authenticity. If you wish to have the artwork framed, please let me know and I'd be happy to take care of that for you.

Complimentary worldwide shipping is included with this painting. The artwork will be custom-packaged with the utmost care, fully tracked, and delivered safely to your home within approximately two weeks, regardless of your global location.

To inquire about securing this original artwork for your private collection, please feel free to contact me anytime. I'd be happy to answer any of your questions personally.

Kind regards, Gerard Boersma

[email protected]
www.gerardboersma.nl
www.gerardboersma.blogspot.com